Here’s an interesting fact. When pro riders get to choose the brand of cycling shoes they use, more professional cyclists choose Sidi than all other brands. Combined. Or here’s another one. What’s the #1 shoe brand among bike shop employees when they have to buy those shoes out of their own hard-earned paychecks? Sidi again. www.sidiusa.com
Empowering consumers to make smart dietary choices can make a big difference in improving overall health and quality of life. With that in mind, PowerBar is dedicated to offering sound nutrition information and a full spectrum of great-tasting food and beverage options. Backed by decades of sports nutrition experience, PowerBar products are developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices. www.powerbar.com
Founded by Italians, Gianluca Caliari and Alessandro Godi, Albabici LLC has over twenty years direct experience in marketing Italian goods and services within the European and US market. Albacici's background in marketing is complemented by a profound understanding of Italian and international trade.
Their expertise within the cycling sector is unrivaled. The successful careers of Albabici's founders in developing highly profitable programs for their former companies have given the company a unique background for developing and delivering the best high-quality Italian cycling products and accessories to the United States through their dealer network. Albabici's strong relationship with their Italian manufacturers and suppliers results in many tangible and intangible benefits to their dealers. www.albabici.com
The SMP saddle is the pioneer in a new way of conceiving the bicycle saddle: a meticulous study of the positions taken on during the race and the functional analysis of the interactions of the various parts of the body with the saddle. www.sellesmp.com 
Whatever the destination, cyclists are seeking the ultimate ride, and Serfas is making sure they find it. Our 14-year commitment to quality, performance, and customer service is reflected in our innovative products, and this year’s next generation of rider-tested, rider-approved Serfas designs gives us a whole lot to get excited about. Serfas knows that cycling should build up your body, not break it down, and our cycling gear is designed with this idea in mind. www.serfas.com
A manufacturing and distribution company specialized in the design and development of high-quality sports clothing, mainly cycle wear, cycling helmets, cycling accessories, clothing and accessories for cross-country skiing and other outdoors activities, helmets for alpine skiing, swimwear, clothing for children, custom clothing for teams and corporations and, most recently, bikes and fitness equipment, cross-country poles, snowshoes and accessories. www.louisgarneau.com
